Privacy Policy

At Blok Design, we take your privacy seriously. This policy explains who we are, what personal data we collect when you visit blokdesign.shop or buy from us, why we collect it, who we share it with, and what rights you have over your information. We’ve written this in plain English so it’s easy to understand — if anything is unclear, please get in touch with us at info@blokdesign.shop.

1. Who We Are

Blok Design is an independent clothing brand trading through our website, blokdesign.shop. We are based in the United Kingdom and are the data controller responsible for your personal data, meaning we decide how and why your information is used.

If you have any questions about this policy or how we handle your data, you can contact us directly:

• Email: info@blokdesign.shop

2. What Data We Collect

We only collect the information we need to run our shop, process your orders, and improve your experience with us. This includes:

• Personal identifiers: your name, email address, and delivery/billing address.
• Payment information: when you make a purchase, your card and payment details are collected and processed securely by our payment providers, Stripe and/or Klarna. We do not store your full card details on our own systems.
• Technical data: your IP address, browser type, device information, and operating system, collected automatically when you visit our site.
• Cookies and browsing behaviour: information about how you use our website, including pages visited, time spent on site, and referral sources.
• Communications: any messages, emails, or enquiries you send to us, including customer service correspondence.

3. Why We Collect It (Our Legal Basis)

Under UK GDPR, we must have a valid legal reason for processing your personal data. Here’s how each type of processing is justified:

• Order fulfilment and delivery — processed under contract, because we need this information to supply the goods you’ve ordered and arrange delivery.
• Payment processing — also processed under contract, as we need to take payment to complete your purchase.
• Marketing emails — processed only with your consent. You can opt in when you subscribe, and you’re free to unsubscribe at any time using the link in every email or by contacting us directly.
• Site analytics and improvement — processed under legitimate interest, as we have a genuine business interest in understanding how our site is used so we can improve it, without this overriding your rights and freedoms.
• Legal compliance and fraud prevention — processed under legal obligation, for example keeping financial records for tax purposes or detecting and preventing fraudulent transactions.

4. Third Parties We Share Data With

We work with a small number of trusted partners to run our business. We only share the minimum data necessary for each partner to do their job, and we never sell your personal data.

• Printify — our print-on-demand fulfilment partner. They receive order data (such as your name and delivery address) needed to print and ship your items directly to you.
• Stripe and/or Klarna — our payment processors, who securely handle your payment information. We do not see or store your full card details.
• Google Analytics — used to understand website traffic and usage patterns. Data is anonymised where possible, including IP anonymisation.
• Pinterest — we use the Pinterest advertising pixel and API to measure the effectiveness of our advertising and to show you relevant ads on Pinterest.
• Mailchimp or Brevo — our email marketing platforms, used only to send marketing communications to those who have given consent.
• Fly.io — our website hosting infrastructure provider, which stores and processes data needed to run our site.

Each of these third parties is contractually bound to protect your data and only use it for the purposes we’ve specified.

5. Cookies

Our website uses cookies — small text files stored on your device — to make the site work properly and to help us understand how it’s used. We use the following types of cookies:

Essential/Functional Cookies

These are necessary for the website to function correctly, such as remembering items in your shopping basket or keeping you logged in. These cannot be switched off as the site wouldn’t work properly without them.

Google Analytics Cookies

These help us understand how visitors use our site so we can improve it. IP addresses are anonymised where possible, and no personally identifiable information is shared with Google for this purpose.

Pinterest Tag

We use the Pinterest Tag for marketing and advertising purposes, allowing us to measure ad performance and show you relevant content on Pinterest based on your interactions with our site.

Managing Cookies

You can manage or disable cookies at any time through your browser settings. Most browsers allow you to block or delete cookies, though please note that doing so may affect how our website functions. You can find guidance on managing cookies in your browser’s help section.

6. Your Rights Under UK GDPR

Under UK data protection law, you have several rights regarding your personal data:

• Right to access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct any inaccurate or incomplete information.
• Right to erasure (“right to be forgotten”) — you can ask us to delete your personal data, where there’s no legal reason for us to keep it.
• Right to data portability — you can request your data in a structured, commonly used format to transfer to another service provider.
• Right to object — you can object to us processing your data, particularly for direct marketing purposes.
• Right to withdraw consent — where we rely on your consent (such as for marketing emails), you can withdraw it at any time.

To exercise any of these rights, simply email us at info@blokdesign.shop and we’ll respond as quickly as possible, and in any case within one month as required by law.

If you’re unhappy with how we’ve handled your data, you also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO), at ico.org.uk.

7. Data Retention

We only keep your personal data for as long as necessary for the purposes it was collected. Our retention periods are as follows:

• Order data: retained for 7 years to comply with UK tax and accounting legal requirements.
• Marketing consent data: retained until you withdraw your consent or unsubscribe.
• Analytics data: retained for 26 months, in line with Google Analytics’ default retention setting.
• Account data: retained for the duration of our relationship with you, plus 2 years afterwards, in case you return to our site or for record-keeping purposes.

8. International Transfers

Some of the third parties we work with, such as Google, Pinterest, and certain hosting or payment providers, may process data outside the UK or European Economic Area (EEA). Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner’s Office, to make sure your data is protected to the same standard as it would be in the UK.

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or the services we use. Any changes will be posted on this page, so please check back periodically to stay informed.

Last updated: July 2026

10. Contact Us

If you have any questions about this privacy policy, would like to exercise your data protection rights, or wish to raise a complaint, please contact us at:

• Email: info@blokdesign.shop

We’re committed to handling your personal data responsibly and transparently, and we’re always happy to help with any questions or concerns you might have.